The global movement centering women’s sports is officially landing in Title Town—and the game is finally on the big screen.

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IT STARTED, like so many great revolutions, in a group chat.

Eight local friends in Boston, all lifelong sports fans who grew up playing the game, were tired of the ritual. You know the one: walking into a crowded bar, finding a server, and politely begging them to switch just one of the two dozen televisions from a regular-season men’s game to a high-stakes WNBA matchup. More often than not, the game would end up hidden on a muted corner screen, only to be flipped back to sports commentary reruns the moment the bartender looked away.

Frustrated by the lack of space, the friends took matters into their own hands in 2024, forming Watch With Us Boston to host local women’s sports pop-up watch parties. The crowds didn’t just show up; they packed the rooms.

Now, that viral group chat has earned its permanent home-court advantage. The local ownership group has officially partnered with founder Jenny Nguyen to bring The Sports Bra—the world’s first sports bar dedicated exclusively to broadcasting women’s sports—directly to Boston.

The New Hub for Title Town

The venue has secured a prime, 3,243-square-foot space located at 2 Broad Street, right where the Financial District meets the historic Wharf District along the Rose Kennedy Greenway. Taking over the vibrant dual-room property that previously housed Tiki Rock, the upcoming flagship is currently undergoing rapid renovations to prepare for its highly anticipated Fall 2026 game time.

Once completed, it will comfortably house over 100 seats for fans looking to catch everything from local college tournaments to international championships. Every single screen at 2 Broad Street will be unapologetically, exclusively dedicated to women’s athletics.

And let’s be honest: this isn’t just a win for the local leagues.

It looks like BostonMan Magazine publisher Matt Ribaudo has finally found his ultimate game-day spot to pull up a barstool, order a cold one, and loudly cheer on his beloved UConn Huskies women’s basketball team without having to beg for the remote!

From Local Heroes to National Icons

Boston has always been a premier sports city, and the energy for the women’s sports landscape is at an all-time high. The Sports Bra Boston is positioning itself as the ultimate regional hub to watch New England’s rapidly expanding roster of professional and collegiate powerhouses.

When the doors open, fans can expect wall-to-wall coverage of:

PWHL Boston Fleet (Ice Hockey)

Boston Legacy FC (Soccer)

WPBL Boston Hunters (Baseball)

WLL Boston Guard (Lacrosse)

Boston Banshees (Rugby)

Boston Renegades (Football)

UCONN Huskies (Basketball)

“Whenever women are playing, the screens will be ON,” the franchise group declared proudly on social media.

A Menu with Mission

The dedication to gender equity extends far past the TV mounts. The Sports Bra Bostonwill carry over the brand’s signature ethos by explicitly focusing on local, women-owned product sourcing for its food and beverage program.

The kitchen will serve scratch-made, elevated twists on classic pub fare. Guests can look forward to the original Portland location’s beloved staple dishes alongside a curated, theme-forward cocktail menu:

Entering the Fourth Quarter

With a liquor license that allows operations until 2:00 AM, co-owners Lydia Coverdale-Perez, Laura Coverdale-Perez, Dana Marie Cincis, and Angela Cincis are pushing hard through the final structural permitting and aesthetic touches. They are officially entering the proverbial “fourth quarter” of preparation.

While the exact opening date remains under wraps, the team isn’t waiting around to build community. The ownership group plans to keep hosting regional pop-ups, temporary watch parties, and community gatherings right up until the official ribbon-cutting ceremony.

For a city that prides itself on championships, Boston is finally getting a venue that treats women’s sports like the main event—because it is. Cheers to that!

To track the final countdown to opening day or find their next local watch party, follow the community updates on The Sports Bra Official Website.