FIFTH Wellness a leading fitness, lifestyle, & wellness brand + full-service marketing and management agency based in Boston MA, is leveling up the way brands strategically activate with their communities, their consumers, & their influencer relationships.  

Founded in 2020, FIFTH Wellness CEO Kaitlyn McDonough is a fierce leader and true expert within her field. Growing up a child of a military service member, McDonough put down roots throughout the nation from a very young age, which exposed her to a wide range of people, experiences, and cultures. Additionally, McDonough contributes her sharp instincts, relentless work ethic, & strong resilience to her unique military up bringing.  

“I learned from a very young age the value of hard work, the importance of helping others, and the significant impact community has on people.”  

With an augmented impressive collection representing some of the top fitness, wellness, & lifestyle professionals nationwide to date, McDonough first began her career in her early 20’s working for Reebok a part of their Global Corporate Communications, PR, Social, & Brand Newsroom team. While with Reebok, Kaitlyn saw a missing link in the industry and created an experiential marketing program that brought together brands, fitness professionals, & the community to experience each other’s products & services in real time. To date this program has facilitated for brands a 62% improvement within their market share, customer acquisition and customer engagement rates.  

McDonough also has a long history of establishing strategic partnerships for brands that drive effective sales funnel. FIFTH Wellness unique experiential marketing approach has proven to directly increase brand sales by 42%. In April of 2023 FIFTH Wellness activated a one-of-a-kind in-person fitness & wellness experience aimed at uniting local community while raising funds for The Greg Hill Foundation Marathon Team. This event also culminated Reebok official launch of their highly anticipated Floatride Engery 5 Running sneaker, the latest model within their immensely popular Floatride Energy franchise. 

“It’s an absolutehonor to have the opportunity to put together an event like this for Reebok, and the Greg Hill Foundation,” FIFTH Wellness founder and Fit Fest brain-child Kaitlyn McDonough says of leading the expose. “We have an outstanding day packed with a first-class lineup for all the attendees. Each of the exercise instructors are volunteering their time and expertise to give back to this amazing community.” 

Reebok X Greg Hill Foundation Fit Fest Powered by FIFTH Wellness attracted over 450 attendees to Reebok headquarters and incorporated 14 fitness classes, 15 cutting edge recovery services, and 20 local and national health/wellness vendors. In that same month FIFTH Wellness also activated the official Grand Opening of Alo Prudential Store in Boston, MA, which drew in over 60K in store sales in under 2 hours.  

FIFTH Wellness “The Agency” a leading experiential marketing & management agency focused on building brands through authentic & impactful, community driven experiences. Whether in-person or through the digital lens, FIFTH delivers a tailored and measurable approach incorporating their access to industry insights & expertise.  

FIFTH Wellness “The Brand” a multimedia lifestyle guide, committed to helping individuals achieve and maintain a happy and healthy lifestyle, mind, body, and soul.  


Kaitlyn McDonough is a community leader, athlete, and philanthropist. She is the CEO and founder of Fifth Wellness, launched in 2020. For more information on Fifth Wellness, please email Kaitlyn at: or send her a direct message on Instagram @fifthwellness.