Leyenda 1925 Tequila Elevates The Runway Ball Experience with Heritage, Craft, and a Taste of Los Altos de Jalisco

BOSTON — On Sunday, December 14th, as more than 600 of Boston’s most stylish tastemakers descended upon the Hilton Boston Park Plaza for Season 3 of The Runway Ball, there was one unmistakable through-line to the evening’s “Dark Romance” aesthetic: a spirit of legacy, craftsmanship, and elevated indulgence.

That spirit came poured neat — and shaken into bespoke cocktails — courtesy of Leyenda 1925 Tequila, the evening’s Presenting Sponsor.

Before the first heel hit the 60-foot runway, guests filtered through a candlelit cocktail reception layered with velvet textures, dramatic florals, and immersive brand activations. At the center of it all stood Leyenda 1925’s custom bar experience — an elegant showcase of heritage-driven tequila crafted in the highlands of Los Altos de Jalisco, Mexico.

Designed for elevated professionals and discerning connoisseurs aged 30 to 55, Leyenda 1925 isn’t simply another premium label entering the luxury spirits conversation. It is a brand rooted in generational pride and patient craftsmanship.

“Every bottle of Leyenda 1925 is a tribute to the generations that came before us and a promise to uphold the passion and commitment to excellence,” Master Distiller Juan Gonzalez shared. “Our family has been dedicated to the craft of authentic tequila with respect and love for the land.”

That reverence was evident in every detail of the Runway Ball presentation. Bartenders guided guests through curated pours and signature cocktails designed to complement the evening’s sultry ambiance — smooth, layered expressions that invited attendees to slow down, savor, and connect.

Executive Producer Amanda Vargus described the partnership as a natural evolution of the show’s identity.

“Partnering with Leyenda 1925 feels like a natural evolution for the show,” Vargus said. “They’re a brand rooted in heritage, authenticity, and artistry — all the values that define The Runway Ball. We’re thrilled to bring their world-class tequila experience to our guests and to elevate the evening with a presenting sponsor who truly understands luxury.”

For BostonMan Magazine publisher and Runway Ball co-producer Matt Ribaudo, the collaboration signaled something larger — a continued ascent in cultural relevance for Boston’s signature fashion gala.

“Leyenda 1925 brings a level of prestige and craftsmanship that mirrors what we’re building here in Boston,” Ribaudo said. “This sponsorship doesn’t just support the event — it enhances it. Their presence adds cultural depth, sophistication, and a global sensibility to the night. We couldn’t ask for a better partner.”

Throughout the reception, guests lingered longer at the .Leyenda Cocktail Lounge’ activation than perhaps they anticipated. Conversations deepened. New connections formed. Glasses clinked under soft lighting.

Among those gushing over the smoothness of Leyenda 1925 Tequila was BostonMan Magazine 7-year anniversary cover Drew Carter and Brian Scalabrine of the Boston Celtics.

“This is really good tequila,” Carter said during his interview with Runway on Record and iHeart Media host Gina Simeone. “It’s so smooth and a great taste.”

The tequila functioned not just as a beverage, but as an experience — a sensory through-line that complemented designer collections from Angelo Rosa, Madeline Malenfant, and headliner Michael DePaulo.

Joe Correia, Co-Founder of Leyenda 1925, underscored the emotional resonance behind the partnership.

“We are honored to present this year’s Runway Ball and to support an event that celebrates creativity, culture, and community,” Correia said. “The Runway Ball represents the best of Boston’s artistic spirit, and we’re proud to contribute to such a dynamic and inspiring night. Our brand is all about legacy and excellence. It speaks to the idea of transcendence and elevation. It’s a reflection of the sensory experience we offer, and the lifestyle we stand for — valuing depth, connection, and the beauty of taking things slow.”

By the time guests transitioned from cocktail reception to runway show, Leyenda 1925 had already accomplished something subtle but significant. It didn’t merely sponsor the evening — it set the tone.

Luxury, after all, isn’t about excess. It’s about intention.

And in a ballroom filled with couture gowns, tailored tuxedos, professional athletes, designers, and Boston’s cultural elite, Leyenda 1925 proved that heritage — when honored properly — never goes out of style.

For more information about Leyenda 1925 Tequila, including product offerings and brand story, visit their official channels and follow along as they continue expanding their presence in Boston’s luxury and cultural scene.